Inbound marketing is a method that uses multiple types of pull marketing -SEO, content marketing, events, social media, etc. – to develop brand awareness and invite new business. Unlike outbound marketing, where marketers look for customers, inbound marketing receives the attention of customers and makes the business easy to locate.
If you plan to adopt inbound marketing as part of your general marketing strategy, these are the more specific advantages it can offer your business:
With inbound marketing, your sales and marketing staff volt in to generate powerful content for your prospective customers. Your salespeople will draw critical insights into the wants and needs of your customers at each and every stage of their buying experience. Using that information, your marketing guys can form highly-targeted content, not only to educate your buyers, but also to solve their issues. Working together, they can use that information to attract leads, boost your conversions and maintain your current customers.
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Increased Brand Awareness
With the digital world, even the most insignificant brands are able to gain recognition worldwide. By creating content that matches the buyer’s journey, your target audience can locate your information as they research the web.
Unless you’re not out there, which means they won’t really find you. That’s how simple it is. Of course, you don’t just want to be out there. Make sure you create quality content, so it ends up being distributed all over the social networks, substantially raising your visibility and strengthening your reputation as a trustworthy resource.
Prospect Location Accuracy
Prospects conduct their research on the web. And based on statistics, most buyers wait until they are past half of their buying research before calling the seller for the first time. By doing your own research and using some well-defined buyer personas, you can easily tell where your big prospects are searching for information, and you can distribute your information right there to ensure that they will see it.
Greater Trust and Credibility
A lot of buyers have a dislike for outbound marketing. They hate their day being interrupted by your call or text. They just want to consume information when, where and how they want to.
Keep this in mind at all times: inbound marketing is the buyer’s terms. If you can take that truth, reboot your enthusiasm, and become less intrusive yet more effective in your campaign, you’ll gain their trust soon and be remembered next time they make a purchase.
Quality Traffic & Lead Generation
Lastly, we’ve come to the part about inbound marketing generating sales. So does it actually generate sales? Perhaps not, but the only thing sure is, it builds relationships that lead to sales. Targeting content at your key audience drives quality traffic into your site, and quality traffic equals leads.